Spis treści: „Infographics For Dummies”

Spis treści publikacji pt. „Infographics For Dummies”.

Tytuł: „Infographics For Dummies”
Autorzy: Justin Beegel MBA, The Infographic World Team
Wydawca: John Wiley & Sons
Data wydania: 2014-06-20
Język: Angielski
Liczba stron: 320

Spis treści

Spis treści / Table of contents

Introduction / 1 

Part I: Getting Started with infographics / 5 

Chapter 1: Unlocking the Power of infographics / 7 

Chapter 2: Exploring infographics / 19 

Chapter 3: Designing Your Approach to Infographics / 35 

Part II: Startin With Data / 57 

Chapter 4: Informing Yourself / 59 

Chapter 5: Gathering Your Data / 77 

Chapter 6: Discovering the Story / 93 

Part Ill: Depicting With Delightful Design / 115 

Chapter 7: Creating Wirefrarnes and Managing Mood Boards / 117 

Chapter 8: Designing Around a Theme / 135 

Chapter 9: Designing Infographics in Adobe Illustrator / 153 

Chapter 10: Designing Infographics in Photoshop / 193 

Chapter 11: Expanding Your Tools and Techniques / 225 

Part IV: Ready to Distribute / 241 

Chapter 12: Launching Your infographic / 243 

Chapter 13: Promoting Your infographic / 255 

Part V: The Part of Tens / 273

Chapter 14: Ten Infographics Trends to Follow / 275 

Chapter 15: Ten Future Infographic Uses to Try Today / 283 

lndex / 291

Table of Contents

Introduction / 1

About This Book / 1

Foolish Assumptions / 2

Conventions and Icons Used in This Book / 2

Beyond the Book / 3

Where to Go from Here / 3

Part I: Getting Started with Infographics / 5

Chapter 1: Unlocking the Power of Infographics / 7

Recognizing the Value of Visuals / 8

So You Want to Be an Infographic Designer / 11

Filling Your Toolbox / 11

Assembling Your Team / 12

Using internal resources / 12

Going with the professionals / 15

Working with Decision Makers / 16

Chapter 2: Exploring Infographics / 19

Establishing Your Voice / 19

Promoting with brand infographics / 20

Educating with informational editorial infographics / 22

Working with Infographics / 23

Identifying what makes an infographic / 24

Sticking with what works / 24

Become a subject matter expert / 24

Considering possibilities beyond the static infographic / 25

Predicting the Lifecycle of Infographics / 26

Timely: Sharing breaking news / 26

Related: Telling a relevant tale / 28

Evergreen: Letting things build / 29

Engaging Viewers with Animation and Motion / 30

Bringing infographics to life with motion and sound / 30

Creating an interactive infographic experience / 31

Chapter 3: Designing Your Approach to lnfographics / 35 

Establishing a Work Process / 35 

Deciding on your eventual output / 37 

Gathering data / 38 

Create narrative and flow / 39 

Develop and refine your visual plan / 39 

Build artwork and visuals / 42 

Refine artwork and ensure accuracy / 42 

Getting your project approved / 43 

Sharing your creation with your audience / 43

Assembling the Tools of the Trade / 44 

Lining up your technology tools / 44 

Gathering a work force / 46 

Building professional relationships / 46 

Developing Design Principles / 47 

Balance / 47

Hierarchy / 49 

Unity / 50 

Proportion / 50 

Color / 51 

Fonts / 51 

Respecting Brand Guidelines / 52 

Using recommended fonts / 53 

Working with logos / 53 

Working with colors / 53 

Using copy guidelines / 54 

Outlining the Approval Process 54 

Part II: Starting With Data / 57 

Chapter 4: Informing Yourself / 59 

Determining Your lnfographic’s Thesis / 60 

Thinking of the infographic’s main points / 61 

Calling out a call-to-action / 65 

Appealing to the Target Audience / 68 

Complexity / 69 

Density / 71 

Appearance / 71 

Getting the Logistics / 71 

Printing considerations / 72 

Web dimensions / 74 

Type point (size) / 75

Chapter 5: Gathering Your Data / 77 

Searching Online / 77 

Doing simple Google searches / 78 

Refining your Google searches / 80 

Finding Additional Sources / 83 

Discovering government databases / 84 

Using company resources / 87 

Reading company reports / 88 

Reaching out to experts / 90 

Placing It All Together / 90 

Getting back to your thesis / 91 

Citing your sources / 91 

Chapter 6: Discovering the Story / 93 

Analyzing and Organizing Your information / 93 

Looking for trends / 93 

Employing comparisons / 96 

Thinking about history / 99 

Finding the outliers / 101 

Recognizing patterns / 103 

Thinking of a Narrative / 104 

Creating a flow / 105 

Writing copy / 111 

Part Ill: Depicting with Delightful Design / 115 

Chapter 7: Creating Wireframes and Managing Mood Boards / 117 

Outlining Your Wireframe / 118 

The title: Creating the viewer’s first impression / 119 

The introduction: Presenting your most important data / 121 

The body: Building the content of your infographic / 122 

The call-to-action: Drawing a strong conclusion / 123 

Editing Your Story / 124 

Clarifying the “big idea” / 124 

Conceptualizing an overall layout / 126 

Visualizing transitions / 128 

Mapping your illustrations / 129 

Blocking: Creating a visual roadmap / 129 

Working with Fonts / 130 

Choosing text styles / 130 

Following the three-font rule / 131 

Putting Your Mood Board to Work / 133 

Working with mood boards in the digital age / 134 

Chapter 8: Designing Around a Theme / 35 

Matching Visuals to Your Topic / 136 

Following Brand Guidelines / 138 

Using guidelines for logos, color, and font / 139 

Working with your client’s specifications / 141 

Designing a Custom Style / 142 

Creating color palettes / 142 

Feeling out the right fonts / 146 

Including illustrations / 148 

Testing out textures and patterns / 149 

Finding Inspiration / 151

Chapter 9: Designing lnfographics in Adobe Illustrator / 153 

Setting Up lllustrator / 153 

Navigating the workspace / 154 

Working with toolbars and palettes / 154 

Determining the essentials / 154 

Mastering lllustrator Basics / 159 

Using the Selection and Direct Selection tools / 159 

Maximizing the Pen tool / 159 

Placing a text box / 163 

Changing fonts with the Type tool / 163 

Using the Direct Selection tool / 165 

Grouping objects / 166 

Discovering the beauty of the Brush tool / 167 

Getting geometric with the Shape tool / 168 

Making charts and graphs with the Graph tool / 171 

Using the Eyedropper tool / 173 

Adding icons with the Symbols tool / 175 

Using the Pathfinder tool to create shapes / 178 

Editing paths with the Eraser tool / 179 

Experimenting with Illustrator Effects / 182 

Gaining contrast with a gradient / 182 

Building depth with the Blend tool / 184 

Creating dynamic graphics with a warp / 186 

Joining objects with a compound path / 187 

Cropping illustrations with clipping masks / 189 

Importing sketches into Illustrator to use as a template / 191 

Chapter 10: Designing lnfographics in Photoshop / 193 

Getting Started with Photoshop / 194 

Labeling layers / 194 

Using folders and groups / 195 

Learning the Basic Photoshop Tools / 198 

Selection tools / 198 

Drawing tools / 198 

Transformation tools / 200 

Table of Contents it Type tools / 200 

Photographic tools / 200 

Changing Fonts with Character Styles / 200 

Creating Boundaries with Layer Masks and Clipping Paths / 203 

Building a layer mask by cropping / 204 

Using layer masks to hide or reveal selected parts of an image / 205 

Creating a clipping path / 207 

Making Your Graphics Pop / 208 

Creating depth with blend modes / 208 

Changing colors with a color overlay / 212 

Giving graphics depth: gradients, bevels, and satin / 213 

Showcasing elements with shadows / 220 

Managing Your Workflow / 222 

Copying style effects lrom one layer to another / 222 

Using effects sparingly / 223

Chapter 11: Expanding Your Tools and Techniques / 225 

Starting Your Project with Illustrator / 225 

Opening Photoshop Files in Illustrator / 227 

Using Illustrator Graphics in Photoshop / 229 

Scaling between Programs / 230 

Discovering the Benefits of a Smart Object / 233 

Working with Smart Filters / 234 

Determining which Program Works Best for Your Needs / 235 

Graphing / 235 

Detailed icons / 236 

Patterns / 236 

Type manipulation / 236 

Working with Other Design Tools / 237 

Microsoft programs / 237 

lnfogr.am / 238 

Easel.ly / 238 

Creative Market / 240 

Part IV: Read11 to Distribute / 241 

Chapter 12: launching Your lnfographic / 243 

Deciding Where to Publish / 244 

Publishing lnfographics on the Web / 245 

Determining the right size / 246 

Creating filenames that generate traffic / 247 

Using appropriate keywords / 248 

Introducing readers to the infographic / 249 

Making the most of your space / 250 

Sharing Your Work / 251 

Providing social share buttons on the page / 251 

Giving out an embed code / 253 

Chapter 13: Promoting Your lnfographic / 255 

Collecting Influencers / 256 

Getting prepared to go viral / 256 

Building a list of influencers / 257 

Organizing your list of Influencers / 265 

Putting Your Plan In Place / 266 

Building relationships / 267 

Offering exclusives / 268 

Using social media / 268 

Determining When to Pitch / 270 

Targeting influencers at the best time / 270 

Timing your social media shares / 271 

Part Cl: The Part of Tens / 273 

Chapter 14: Ten lnfographics Trends to Follow / 275 

Adding Interactive Features to Your Graphics / 275 

Placing information on different pages / 276 

Letting the reader choose / 276 

Using Video or Animation in Graphics / 276 

Designing for Tablets / 277 

Using Data to Drive Your Project / 277 

Developing Graphics for Market Research / 278 

Using Graphics to Bridge Cultures 278 

The DIV Graphics Movement / 279 

Infographics for Presentations / 281 

Make a List, Check It Twice / 281 

Keeping It Small / 281 

Chapter 15: Ten Future lnfographic Uses to Try Today / 283 

Education / 283 

Digital lnteractivity / 284 

Sound Medium / 285 

Multicultural Uses / 285 

Viral Topics / 286 

Demographics / 286 

Social Media / 287 

Immerslve Interactive Graphics / 287 

Print Media / 288 

Presentation Tools / 288

Index / 291

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