Spis treści: „Designing Data Visualizations: Representing Informational Relationships”

Spis treści publikacji pt. „Designing Data Visualizations: Representing Informational Relationships”.

Tytuł: „Designing Data Visualizations: Representing Informational Relationships”
Autorzy: Noah Iliinsky, Julie Steele
Wydawca: O’Reilly Media
Data wydania: 2011-10-02
Język: Angielski
Liczba stron: 114

Spis treści

Spis treści / Table of contents

Preface / vii

Part I. What Will You Design?

1. Classifications of Visualizations / 3

Complexity / 3

Infographics versus Data Visualization / 4

Infographics / 5

Data Visualization / 7

Exploration versus Explanation / 7

Exploration / 7

Explanation / 8

Hybrids: Exploratory Explanation / 8

Informative versus Persuasive versus Visual Art / 8

The Designer-Reader-Data Trinity / 9

Informative / 9

Persuasive / 10

Visual Art / 10

2. Source Trinity: Ingredients of Successful Visualizations / 13

Designer / 13

Why Are You Here? / 13

Reader / 14

You Are Creating This for Other People / 14

They Are Not You / 15

Contextual Considerations for the Reader / 15

Context of Use / 16

Data / 16

Part II. How Should You Design It?

3. Determine Your Goals and Supporting Data / 21

Knowledge Before Structure / 21

Avoiding TMI / 23

4. Choose Appropriate Visual Encodings / 25

Choosing Appropriate Visual Encodings / 25

Natural Ordering / 25

Distinct Values / 28

Redundant Encoding / 29

Defaults versus Innovative Formats / 30

Readers’ Context / 31

Compatibility with Reality / 34

Patterns and Consistency / 37

Selecting Structure / 38

Comparisons Need to Compare / 40

Some Structures Are Just Inherently Bad / 40

Some Good Structures Are Often Abused / 42

Keep It Simple (or You Might Look) Stupid / 44

5. First, Place / 47

Position: Layout and Axes / 47

Position Is Your Most Powerful Encoding / 48

The Meaning of Placement and Proximity / 49

Semantic Distance and Relative Proximity / 49

Absolute Placement / 50

Representation of Physical Space / 50

Logical Relationships versus Physical Relationships / 51

Patterns and Grouped Objects / 52

Patterns of Organization (and More!) / 52

Specific Graphs, Layouts, and Axis Styles / 53

Appropriate Use of Circles and Circular Layouts / 58

6. Apply Your Encodings Well / 65

Color / 65

Leverage Common Color Associations / 66

Cognitive Interference and the Stroop Test / 67

Color Theory / 68

Size / 71

Conveying Size / 71

Comparing Sizes / 72

Text and Typography /74

Use Text Sparingly / 74

Fonts and Hierarchies / 74

Beware of All Caps / 75

Avoid Drop Shadows / 76

Shape / 76

Cultural Connotations / 76

Icons / 76

Illusions / 77

Lines / 78

When Not to Use Lines / 79

Keys versus Direct Labeling of Data Points / 79

Pitfalls to Avoid / 80

3D / 81

Pies / 82

Gradients / 82

Drop Shadows / 83

Any Excel Defaults / 83

Conclusion / 83

Additional Resources / 85

Checklist / 91

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