Spis treści: „Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations”

Spis treści publikacji pt. „Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations”.

Tytuł: „Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations”
Autor: Scott Berinato
Wydawca: Harvard Business Review Press
Data wydania: 2016-05-17
Język: Angielski
Liczba stron: 256

Spis treści

Spis treści / Table of contents

INTRODUCTION / 1

A NEW LANGUAGE AND A NECESSARY CRAFT

Part One / UNDERSTAND

Chapter 1. A BRIEF HISTORY OF DATAVIZ / 17

THE ART AND SCIENCE THAT BUILT A NEW LANGUAGE

Chapter 2. WHEN A CHART HITS OUR EYES / 33

SOME SCIENCE OF HOW WE SEE

Part Two / CREATE

Chapter 3. TWO QUESTIONS ➔FOUR TYPES / 53

A SIMPLE TYPOLOGY FOR CHART MAKING

Idea Illustration / 58

Idea Generation / 59

Visual Discovery / 64

Everyday Dataviz / 65

Chapter 4. BETTER CHARTS IN A COUPLE OF HOURS A SIMPLE FRAMEWORK

Prep / 75

Talk and Listen / 77

Sketch / 82

Prototype / 89

Part Three / REFINE

Chapter 5. REFINE TO IMPRESS

Getting To The “feeling Behind Our Eyes” / 109

Chapter 6. REFINE TO PERSUADE

Three Steps To More-persuasive Charts / 133

Chapter 7. PERSUASION OR MANIPULATION?

The Blurred Edge Of Truth / 152

Part Four / PRESENT AND PRACTICE 

Chapter 8. PRESENT TO PERSUADE

Getting A Good Chart To Their Eyes And Into Their Minds / 177

Chapter 9. VISUAL CRIT

How To Practice Looking At (And Making) Good Charts / 209

CONCLUSION / KEEP GOING

Glossary / 227

Notes / 233

Index / 247

Acknowledgments / 253

About the Author / 255

Kreatywne pozdrowienia,

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