Spis treści: „Presenting Data Effectively: Communicating Your Findings for Maximum Impact”

Spis treści publikacji pt. „Presenting Data Effectively: Communicating Your Findings for Maximum Impact”.

Tytuł: „Presenting Data Effectively: Communicating Your Findings for Maximum Impact”
Autor: Dr. Stephanie Evergreen
Wydawca: SAGE Publications
Data wydania: 2017-05-23
Język: Angielski
Liczba stron: 248

Spis treści

Spis treści / Table of contents

Brief Contents 

About the Author / xiii 

Acknowledgments / xv 

Preface to the Second Edition / xvii 

1 The Justification for Presenting Data Effectively / 1 

2 Graphics / 32

3 Text / 76

4 Color / 120 

5 Arrangement / 154 

6 Making It Easy / 196 

Appendix A Report Layout Checklist / 211 

Appendix B Data Visualization Checklist / 215 

Index / 221

Detailed Contents

About the Author / xiii
Acknowledgments / xv
Preface to the Second Edition / xvii
1. The Justification for Presenting Data Effectively / 1
Leaming Objectives / 1
What Does Effective Data Presentation Look Like? / 2
Reports / 2
Slideshows / 4
Handouts / 7
Posters / 12
Data Displays / 14
Dashboards (and Dashboard Reports) / 15
Whal Makos Data Presentation Effective? / 18
Pictorial Superiority Effect / 19
Early Attention / 20
Working Memory / 21
Long-Term Memory / 22
What Do I Need to Dovelop Effective Data Presentation? / 23
A Disciplinary Positioning / 24
Necessary Software / 25
How Do I Navigate This Book? / 26
What Is the Bottom Line? / 27
Key Points to Remember / 28
How can I Extend This? / 29
Check Out / 29
Try This / 30
Where can I Go for More Information? / 30
2. Graphics / 32
Learning Objectives / 32
Guiding Ideas / 33
How Do I Use Images in Effective Ways? / 34
Images Are Present / 35
Images Are Emotional / 36
Images Haw lmpactful Placement / 40
Large and Bleeding / 40
Matching Background / 44
Facing Text / 47
Images Quickly Communicate / 48
Photographs / 48
Reference Icons / 50
Judgmental Icons / 56
Images Are Repealed / 58
How Do I Efficiently Locate High-Quality Images? / 60
Invest in Visual Thinking Before Browsing Sites / 60
Shop Stock Photo Stes / 51
Hire a Graphic Designer / 63
Where Should Graphs Go? / 66
How Do I Apply These Ideas to Graphs? / 67
Graph Highlights Significant Finding or Conclusion / 67
The Type of Graph ls Appropriate for Data / 68
GrldUnes. If Present Are Muted / 69
Graph Does Not Have a Border Line / 69
Axes Do Not Have Unneeessary Tock Marks or Axis Lines / 70
Graph Has One Horizontal and One Vertical Axis / 71
Whal Is the Bottom Line? / 72
Key Points to Remember / 72
Haw can I Extend This? / 73
Check Out / 73
Try This / 73
Where Can I Go for More lnformation? / 74
3. Text / 76
Leaming Objectives / 76
Guiding Ideas / 77
What ls Type? / 79
How Do I Tell These Typefaces Apart? / 80
Serif / 80
Sans Serif / 81
Slab Serif / 82
What Works for Paper and What Works for Screen? / 84
Did You Just Say I Can’t Use Calibri? / 86
When the Receiving Computer Is a PC / 86
When the Roceiving Computer Is a Mac / 88
How can I Protect Font Choices? / 89
How Do Fonts Actually Communicato? / 92
What Font Size Should I Use? / 96
How Should Lines Be Spaced? / 101
How Does Typeface Help Organize Data Presentation? / 103
Headings / 103
Call outs / 103
Sidebars / 105
Quotes / 106
Bullets / 107
How Do I Apply These Ideas to Graphs? / 109
6- to 12- word Descriptive Title Is Left Justified
in Upper Left Comer / 109
Subtitles and/or Annotations Provide Additional lnformation / 112
Data Are Labeled Directly / 112
Labels Are Used Sparingly / 114
What Is the Bottom Line? / 116
Key Points to Remember / 116
How can I Extend This? / 117
Check Out / 117
Try This / 116
Where can I Go for More Information? / 118
4. Color / 120
Leaming Objectives / 120
Guiding Ideas / 121
Why Is Color Important to Memory? / 122
What Colors Should I Choose? / 123
The Best Color Combinations for Reading / 123
The Best Colors for Emphasis / 126
Using a Color-Picking Toot / 126
Other Color Combination Sites / 129
What Should I Watch Out For? / 131
Too Much Color / 131
Color-Blind Readers / 133
Reprinting in Black and White / 135
Using Red/Yellow/Green / 136
How Do I Apply Emphasis Colors? / 137
Decorating / 137
Navigating / 139
Spotlighting / 140
How Do I Apply These Ideas to Graphs? / 142
Text SUfficienUy Contrasts With Background / 143
Color Scheme Is Intentional / 143
Color Is Used to Highlight Key Patterns / 147
What Is the Bottom Line? / 149
Key Points to Remember / 149
How Can I Extend This? / 150
Check out / 150
Try This / 151
Where Can I Go for More lnformation? / 151
5. Arrangement / 154
Learning Objectives / 154
Guiding Ideas / 155
Where Do the Bits and Pieces Go? / 156
Two Models for Layout / 156
Gutenberg Diagram Arrangement Model / 158
Rule of Thirds Arrangement Model / 159
What Is White Space and How Do I Use It? / 162
Line length / 162
Sidebars / 165
The Wrong Kind of White Spece / 167
How Should I Justify Text? / 169
How Can I Align Using TypicalSoftware? / 171
Achieving Consistent Placement / 171
Uoo tho Size and Position Function / 172
Use Groups / 174
When Is It Okay to Break the Rules? / 179
How Do I Arrange the Sections of the Whole Report? / 182
How Do I Apply These Ideas to Graphs? / 185
Proportions Are Accurate / 185
Data Are lntencionally Ordered / 186
Axis Intervals Ase Equidistant / 188
Graph Is Two-Dimensional / 189
Display Is Free of Decoration / 190
What Is tho Bottom Line? / 192
Key Points to Remember / 192
How Can I Extend This? / 193
Check Out / 193
Try This / 193
Where Can I Go for More lnformation? / 195
6 Making It Easy / 196
Leaming Objectives / 196
Criticism:Trying to Look Slick / 197
Benefit 1: Fits With How the Brain Operates / 197
Benefit 2: Adds lo Credibility and Communicates Competence / 198
Criticism: Design Is Expensive / 198
Benefit 3: There Are Multiple Ways to Save Time / 198
Slidedocs / 199
Style Sheets / 202
Save Themes / 206
Key Points to Remember How Can I Extend This? / 207
Cheek out / 208
Try This / 208
Where can I Go for More lnformation? / 209
Appendix A Report Layout Checklist / 211
Appendix B Data Visualization Checklist / 215
Index / 221

Kreatywne pozdrowienia,

Informacje o artykule