Spis treści: „The Newspaper Designer’s Handbook”

Spis treści publikacji pt. „The Newspaper Designer’s Handbook”.

Tytuł: „The Newspaper Designer’s Handbook”
Autor: Tim Harrower
Wydawca: McGrawHill Humanities Social, Wm. C. Brown Publishers
Data wydania: 1992-01-01
Język: Angielski
Liczba stron: 264

Spis treści

Spis treści / Table of contents

1. INTRODUCTION 

Foreword / 2

Some quick history / 4

Current trends / 6

The newspaper of the future / 12

What it’s called / 14

Tools of the trade / 16

Basic typography / 18

Four basic elements / 22

Headlines / 23

Text / 26

Photos / 28

Cutlines / 30

Drawing a dummy / 32

A broadsheet dummy /36

A tabloid dummy / 37

Exercises / 38

2. STORY DESIGN

Stories without art / 42

Mug shots / 44

Text shapes / 47

One horizontal photo / 48 

One vertical photo / 51

The dominant photo / 54

Big vertical small horizontal / 56

Big horizontal, small vertical / 58 

Two verticals / 60

Two horizontals / 62

Adding mug shots / 64

Exercises / 65

3. PAGE DESIGN

Grids / 68

Pages without art / 70

Pages with art / 76

Modular page design / 78

Front page design / 80

Flow chart: section front design / 81 

Making stories fit / 82 

Inside pages / 84

Double trucks / 36

Bad juxtapositions / 88

Rules of thumb / 89

Exercises / 90

4. PHOTOS & ART

General guidelines / 94 

Good photos / 95

Bad photos / 100

Cropping photos / 102

Sizing photos / 104

Halftones & screens / 105 

Scanning images / 106

Stand-alone photos / 108

Photo spreads / 109

Photo spread guidelines / 112

Studio shots / 114

Photo illustrations / 115

Illustrations / 116

A feature art checklist / 118 

Risky business / 120

Exercises / 121

5. NUTS & BOLTS

The flag / 124

Logos & sigs / 125

Liftout quotes / 128

Decks & summaries / 130 

Bylines / 132

Credit lines / 133

Spacing / 134

Rules & boxes / 135

Refers, teasers, promos / 136

Breaking up text / 137

Jumps / 138

6. GRAPHICS & SIDEBARS

Writing for non-readers / 140

Sidebars & infographics / 143 

Fast facts / 144

Bio boxes / 145

Lists / 146

Checklists / 148 

Q&As / 149

Quizzes / 150

Surveys & polls / 152

Quote collections / 153

Charts & graphs / 154

Tables / 156

Ratings / 157

Timelines / 158

Step by step guides / 159

Diagrams / 160 

Maps / 162 

Graphics packages / 164

Package planning / 166

Graphics guidelines / 168 

7. SPECIAL EFFECTS 

Bending the rules / 172

The Cosby variations / 174

Wraparounds & skews / 180

Photo cutouts / 182

Mortises & insets / 183

Screens & reverses / 184

Display headlines / 186 

Color / 190

Types of color / 191

Adding color to a page / 192

Color guidelines / 194

8. REDESIGNING 

Redesigning your paper / 198

Evaluating your paper / 200

Gathering examples / 202

Making a shopping list / 203

Building prototypes / 204

Testing & promotion / 206

Writing a stylebook / 207

Launching and following up / 208

APPENDIX

Exercise answers: fundamentals / 210

Exercise answers: story design / 212

Exercise answers: page design / 215

Exercise answers: photos & art / 218 

The proportion wheel / 222 

Glossary / 223

Index / 228

Acknowledgments / 230

Kreatywne pozdrowienia,

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